A leading name in Italian beauty for over 40 years. Established in 1972, our story is all about Nature and turning it into products for personal well-being.
On the 300-hectare Tenuta Massaini estate, we grow grapes, olives and oats, extracts from which are used to create the three lines they take their name from; two plants native to the area, maritime pine and broom, are also used in our products; and medicinal herbs such as mint, thyme, marigold, helichrysum and chamomile are also being grown on the estate, and will soon be featured in a number of highly specific cosmetic lines.
We are also continually on the lookout for increasingly effective functional ingredients, which we source directly where they are grown so as to preserve their efficacy: there are currently more than 300 from all over the world.
We turn the colours and fragrances of nature into simple yet innovative natural beauty formulas, whose efficacy and results are guaranteed by specialised dermatological institutes.